Chelsea Appoints New Director to Lead Entertainment Department Amid Club Restructure
Chelsea has made yet another significant change under the new ownership, appointing Peter Clare as the club’s new Director of Entertainment.
This appointment, confirmed by journalist Ben Jacobs, marks the creation of a brand new department at Stamford Bridge, further signaling the ongoing transformation within the club.
Peter Clare, who joins Chelsea from IMG, will be responsible for overseeing the social media, website, and video production teams.
Peter Clare has been appointed Chelsea's new Director of Entertainment, heading up a brand new department.
— Ben Jacobs (@JacobsBen) September 2, 2024
He will oversee social media, website and video production teams and joins from IMG.🔵 pic.twitter.com/FjdlXubf9y
His role is expected to enhance the club’s digital presence and engagement with fans, potentially paving the way for innovative content initiatives.
Speculation has already begun about what this new department might produce, with some fans anticipating a “Netflix-style” documentary series, similar to those seen with Manchester City and Arsenal.
Such a series would offer fans a behind-the-scenes look at the day-to-day operations of Chelsea, providing a deeper connection to the club.
These changes reflect the new ownership’s commitment to modernizing Chelsea, not only on the pitch but also in how the club connects with its global fanbase.
If a documentary series does materialize, it could offer an unprecedented glimpse into the inner workings of one of the Premier League’s most iconic clubs.
Chelsea Appoints New Director to Lead Entertainment Department Amid Club Restructure
